Virtua Hospitals Receive International Recognition for Newborn Care
04/23/2019 03:51 PM

(April 22, 2019) Marlton, N.J. --- Two Virtua hospitals have achieved a prestigious distinction for their childbirth programs. Baby-Friendly USA, Inc. (BFUSA) has designated both Virtua Memorial in Mount Holly and Virtua Voorhees as Baby-Friendly birth facilities.

This recognition signifies that Virtua has implemented BFUSA’s Ten Steps to Successful Breastfeeding, which help mothers attain the knowledge, confidence, and skills needed to successfully initiate and continue breastfeeding.

“Virtua has worked diligently toward this designation, and we are honored to be part of this important global initiative that highlights our dedication to our new mothers and our littlest customers,” said Pam Gallus, MSN, RN, NE-BC, assistant vice president of maternal child health at Virtua, a leading not-for-profit health system based in Marlton, N.J.

“A Baby-Friendly designation is all about mothers, babies, and their bonding,” Gallus added. “The Ten Steps include skin-to-skin contact, rooming in, and exclusive breastfeeding—which all have health benefits for both mothers and babies.” 

BFUSA is part of an international program sponsored by the World Health Organization and the United Nations Children’s Fund. The initiative encourages and recognizes hospitals and birthing centers that offer an optimal level of care for breastfeeding mothers and their babies. Virtua hospitals are among 568 designated Baby-Friendly facilities in the United States and 20,000 sites worldwide.

“As a health system that is synonymous with mothers and babies in South Jersey, Virtua is proud to have achieved the Baby-Friendly designation,” said Nicole Lamborne, MD, FACOG, Virtua’s program director for women’s health. “Our entire staff has been persistent in adhering to the Ten Steps principles to achieve this milestone. That dedication will continue as we maintain the Baby-Friendly standards in the years ahead.”


To learn more about maternity care at Virtua, call 1-888-VIRTUA-3 or visit


About Virtua


Virtua is South Jersey’s largest health system, committed to the mission of helping people be well, get well, and stay well and averaging more than one million patient encounters each year. Virtua’s 9,000-plus employees provide comprehensive care at three hospitals and nearly 200 other locations, in addition to bringing health services directly into communities through home health, rehabilitation, mobile screenings, and its paramedic program. Virtua has 1,000 affiliated doctors and other clinicians, and its specialties include orthopedics, advanced surgery, and maternity. Virtua is affiliated with Penn Medicine for cancer and neuroscience, and the Children's Hospital of Philadelphia for pediatrics. As a not-for-profit, Virtua is committed to the well-being of the community and provides innovative outreach programs that address social challenges affecting health, from addiction and other behavioral issues to lack of nutritious food and stable housing. A Magnet-recognized health system ranked by U.S. News and World Report, Virtua has received many awards for quality, safety, and its outstanding work environment. For more information, visit To help Virtua make a difference, visit  
Kathy McLaughlin
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